Foundation
$9.99/ month
Self-guided athletes beginning structured training
- Structured self-guided training
- 7-Day Athlete Discovery Experience
- Athlete progress record
Limited inaugural membership
The Founding 25
The first 25 athletes receive AVA's flagship Development membership at a founding rate locked for 12 consecutive months.
Founding rate
$25/ month
Locked for 12 consecutive months, with founding-member access to every new Development feature as it is released.
25
Built with the first team
Flagship access
The complete Development pathway at the founding rate.
12-month lock
Your $25 monthly rate stays fixed for 12 consecutive months.
First cohort
Join the inaugural group of athletes building the AVA standard.
Memberships
Choose your pathway
Start where your athlete is now. Annual memberships provide approximately two months of savings.
Flagship membership
Development
$24.99/ month
Committed athletes needing assessment and a 90-day pathway
- Player Index baseline
- Personalized 90-day pathway
- Weekly athlete-and-parent webinar
- Monthly group coaching
- Player profile builder
- Coach-alignment resources
Elite Pathway
$49.99/ month
Athletes needing video reviews and greater accountability
- Everything in Development
- Athlete video review
- Greater accountability and feedback
Family Victory
$49.99/ month
Families developing more than one athlete
- Development membership for up to three athletes
- A pathway and progress record for each athlete
- Parent webinar and coach-alignment resources
Complete Player 360
$79.99/ month
Athletes developing mind, character and game together in a small group
- Christ-centered identity, purpose, discipline and servant leadership
- Optional prayer-based game preparation
- Mental focus, visualization and constructive self-talk
- Decision confidence and soccer intelligence
- Emotional composure and mistake-recovery routines
- Player Index and personalized 90-day pathway
- Monthly Complete Player Performance Lab
- Weekly faith-and-performance reflection
- Individual film and mindset review every 90 days
- Quarterly athlete–parent–coach conference
- Position-specific development pathway
- Appropriate exposure-readiness review
Where this sits in the market
A lower barrier to whole-player development
Published pricing for comparable mental-performance and development services, alongside Complete Player 360.
ACTA program (12–48 weeks)$3,000 – $6,000
Team Speed mental performance$49 monthly
Peak Sports self-guided programsfrom $79
Peak Sports weekly one-to-one≈ $600 – $700 monthly
CEP Mindset programs$1,600 – $10,000
ACG Mental Performance$395 / four sessions
IMG Academy+ mental performancefrom ≈ $259
Complete Player 360$79.99 monthly
Complete Player 360 is a small-group membership with periodic individual reviews. It is not an identical replacement for weekly licensed one-to-one psychological services, and it is not clinical care. Comparison prices are as published by those providers and may change.
Clear terms
Train with confidence
Membership terms
Memberships may be canceled before the next renewal. Cancellation stops future charges; access continues through the paid billing period. The Founding 25 rate applies for 12 consecutive monthly payments and is not transferable.
Development disclosure
AVA provides training, assessment and development guidance. Athletic, academic, recruiting and performance outcomes vary by athlete and are not guaranteed.