Attention
Holding focus on what matters while the game is loud.
The AVA Brain Lab™
See faster. Think clearer. Decide better.
Sport is a perception and decision problem before it is a physical one. The Brain Lab trains the part of performance most programs never touch.
Training domains
Nine trainable capacities
Reaction
Responding to a real cue, not a random light on a screen.
Visual scanning
How often, when and where the athlete looks before receiving.
Working memory
Holding instructions, positions and options in mind under load.
Pattern recognition
Reading recurring shapes and movements in the sport.
Decision-making
Choosing the better option, faster, with the ball coming.
Emotional control
Regulating arousal after a mistake or a bad call.
Cognitive flexibility
Changing the plan when the picture changes.
Pressure response
Executing when the score, the crowd and the clock all count.
Our honesty statement
AVA uses cognitive and sport-specific training to develop performance-related skills. We do not promise that generic "brain games" automatically transfer to every aspect of athletic performance.
Research supports the importance of decision-making and representative training in youth team sports. The question of how far a given exercise transfers to competition is something we measure inside AVA rather than exaggerate in marketing. That is why every athlete has a baseline, a current score and a next target.
How a session runs
Representative, not random
Every cognitive block is anchored to a real situation from the athlete's sport and position.
Baseline
Measure the capacity before we train it.
Load
Add cognitive pressure to a technical task.
Constrain
Change space, time or options to force a decision.
Reflect
The athlete explains the choice they made and why.